Hi I’m
Lena Teeter
Media Planner | Copy Writer | Content Creator
Body of Work
Mock Social Media Plan
This is a mock social media campaign I created for a skin care and fragrance company called Cyklar. It is complete with platform-specific content ideas, graphics, media timelines, goals, and strategy. More than anything, I think this is a good example of the thought process and creative strategy.
Writing & Interviewing
This is a sample of my writing and interviewing skills. I was tasked with interviewing someone from a different generation than me about what their experience was with media the year they were my age. I created interview questions, conducted the interview, and translated it into a cohesive story.
Content Creation
This summer, I worked at a swimwear and clothing retailer based in Huntington Beach, CA, called Diane’s Bikinis. Here I worked as a retail associate, and I was responsible for shooting and editing content for the brands’ TikTok and Instagram accounts.
About Me
If you’ve made it this far, you’re probably curious about the person behind the work — so hi, I’m Lena.
I’m currently a junior at the University of Oregon pursuing a Bachelor of Arts in Advertising with a minor in Sports Business. Originally from Long Beach, CA, I traded sunny SoCal for Eugene (a decision I’m still evaluating).
I’m passionate about advertising that truly moves people. Whether that means purchasing a product, booking a trip, or changing a daily habit, I want the work I create to inspire action. I believe words are one of the most powerful tools in advertising, which is what draws me to copywriting.
At the same time, I bring a strategic mindset to the table. I’m highly organized, dependable, and thrive in fast-paced environments — qualities that translate naturally into media planning and leadership roles.
Above all, I’m a people person who wants to collaborate with other creatives and build work that makes an impact.